The Ultimate Guide to Choosing The Right Hotel Website Builder

Remember the good old days when a “Rooms Available” sign was all you needed to fill your rooms? Yeah, those days are long gone. 

In today’s digital age, your website is your flashiest billboard and your best shot at keeping occupancy rates higher. So, let’s talk about how you can get one with the help of a perfect hotel website builder.

But first, why exactly is a strong online presence the secret sauce to success? 

Imagine a traveler, phone in hand, searching for their stay in your city. They stumble upon stunning photos of your rooftop pool, virtual tours of your heritage suites, and mouthwatering descriptions of your in-house biryani. 

Bam! You’ve just got yourself a potential guest. 

But here’s the catch: not just any website will do. Choosing the right hotel website builder for your business can be tricky. 

So, let me shed some light on why it is important to have a digital footprint.

The Importance of Having A Strong Online Presence

Picture this: you’ve got a charming boutique hotel nestled amidst the bustling chaos of a vibrant Indian city. The rooms are spotless, the staff is as friendly as chai on a rainy day, and your rooftop restaurant boasts the most panoramic view of the Taj Mahal on this side of Agra. 

But here’s the rub: no one knows you exist. You’re like a hidden gem collecting dust in a forgotten corner of the internet.

That’s where a strong online presence comes in, my friend. It’s like transforming your hotel from a shy wallflower into the Bollywood star of the travel scene.

Fact check:

• 70.9% of travelers say online reputation influences their choice of accommodation.
• A whopping 81% say they always read reviews before booking a hotel.
• 27% of hotel bookings are made through the property directly, 25% through the hotel’s website, and 16% through online travel agencies.

See? That’s how important it is to be present online. It’s a fundamental necessity that can make or break your success in the hospitality industry. 

A compelling SEO-friendly website, engaging social media profiles, and positive online reviews collectively shape the perception of your hotel, influencing the decision-making process. 

Overall, investing in a website isn’t just about technology; it’s a strategic move to elevate your hotel’s presence, engage guests, stand out in this competitive market, and drive bookings.

Maximizing The Benefits of An SEO-Optimized Hotel Website

Now that you know how important it is to have a website for your hotel, you must understand not all websites are competent enough to drive the results you want. That’s where SEO comes in. 

Think of SEO as your magic potion for online visibility. It’s a set of secret spells (technical tweaks and strategic content) that make your hotel climb the search engine ladder like a monkey on Red Bull. 

The higher you rank, the more eyeballs you attract, the more rooms you fill, the happier your finances are. Now, let’s unlock the treasure chest of SEO benefits for your hotel website:

• Elevate Visibility in Search Results: A well-optimized hotel website ensures that your property is prominently featured in search engine results.
• Target Reach for Relevant Audiences: SEO optimization enables you to tailor your website content to match the specific interests and preferences of your target audience by optimizing for relevant keywords and phrases.
• Build Credibility and Trust: Appearing at the top of search results instills a sense of credibility and trust among potential guests. Many travelers perceive top-ranking results as reputable and reliable choices.
• Long-Term Digital Success: SEO optimization isn’t a one-time effort; it’s an ongoing strategy for long-term digital success. By consistently refining your website’s SEO elements, you create an enduring online presence that continues to attract and engage potential guests over time.

Bonus Tip: Regularly update your website, track analytics, and keep adding fresh, engaging content. Don’t forget to tailor your SEO strategy to the target audience. Highlight what makes your hotel unique, whether it’s stunning mountain views, your commitment to sustainable practices, or thrilling karaoke nights. 

However, not all websites are SEO-friendly. To build one you must have profound knowledge of SEO, Google Analytics, and some technical understanding. Otherwise, it’s all in vain. 

The good news is today there are a lot of hotel website builders available in the market that take care of your website and its SEO. But choosing the right one can be tricky, so here’s how to…

Choosing The Right Hotel Website Builder: Key Features to Consider

To make it easy for you, I am listing down all the features a good website builder must have. You can consider it as a checklist before you make your purchase. 

Multiple Templates to Choose from:

A website is the canvas of your hotel’s digital presence. So, opt for a website builder that offers multiple templates. You can choose the one that you like the most and reflects your brand image. 

User-friendly Interface:

Not everyone is a coding expert, and that’s perfectly fine. Look for a website builder that’s easy to use and has a user-friendly interface. So even if you don’t have any coding or technicality knowledge, you can easily create and manage your website.

SEO Features:

As I said before, SEO is the soul of your website. No matter how stunning your website is, if the SEO is not proper, it doesn’t work. But SEO is a complex thing and not everyone is well-aware of this. Modern website builders recognize this and come with all the features necessary to build an SEO-friendly website, ensuring your website outranks your competitors. So, check if the website builder provides built-in SEO features or allows integration with popular SEO tools. 

DIY & Customisation:

Your hotel is unique, and so should your website be. Choose a website builder that offers DIY with drag-and-drop options that allow you to tailor the look and feel of your site. From color schemes to font choices, the DIY option gives you the freedom to customize your website the way you want.

Dedicated Web Designers:

You cannot know the ins and outs of web designing and that’s perfectly alright. An ideal website builder assists you with a web designer to give your website a professional touch. The designer takes care of the technicalities and helps you create a website that meets industry standards and your expectations.

Free Hosting & SSL:

Choosing a website builder that includes free hosting and SSL (Secure Sockets Layer) can save you additional costs. Free hosting ensures that your website is accessible to visitors, while SSL guarantees a secure and encrypted connection. Together, these features contribute to a seamless and secure browsing experience for your guests.

Fast Delivery:

Time is of the essence of your business. A website builder offering fast delivery ensures that your hotel’s online presence is established promptly. From initial setup to the live launch of your website, a swift delivery process helps you to make an instant impact.

Cost and Value for Money:

Last but not least, make sure to choose the one that offers the best value for money. Consider the one that has all the key features you need— SEO, web designer, templates— yet is light on your pocket. Analyze and compare thoroughly to see which builder offers the best overall value for your money.

So the next time you find yourself confused about which website builder to go with, look for a hospitality website builder that has all the above features.

The Best Website Builder for Hotels

Sorting through the many website builders out there can be a daunting task. However, there’s one that stands out in catering to your unique needs – eZee Panorama.

Made specifically for hotels and restaurants, eZee Panorama is your ultimate solution. Forget about coding or dealing with technical stuff; this website builder comes with its own web designer to handle everything for you.

It also takes care of the SEO of your website and makes sure it has good online visibility and ranking. Plus, it offers free hosting and SSL to keep your info safe and your site secure.

Picking a template that suits your business is the only thing you need to do. It’s that simple – choose, customize, and you’re ready to shine online.

The best part? eZee Panorama is super affordable, making it perfect for every hospitality business. Whether you own a hotel, restaurant, or any other property, this website builder is designed to fit your needs.

Don’t just take my word for it; it comes with a free demo. So, check it out before you invest. And if you do like it, don’t forget to thank me in the comments section below! 😉