Songkran is coming, and so are the water fights, the joyous crowds, and… the extra towel requests!
Every year during Songkran, Thailand welcomes millions of travelers eager to experience the fun and tradition, filling up streets, temples, and yes, hotel rooms!
According to Bangkok Post, during Songkran 2024, the average booking value surged by a remarkable 30%, thanks to longer trips and more packed itineraries. For a hotelier, this isn’t just a statistic—it’s a golden opportunity.
Whether you’re in the bustling streets of Bangkok, the serene beaches of Krabi, or the cultural heart of Chiang Mai, Songkran draws a mix of domestic and international travelers who are ready to indulge in the festivities.
But with great demand comes great competition.
🤔 So, the question is: How prepared are you to capture the influx?
If you’re still relying on your regular operations, you could miss out on prime opportunities to attract and delight guests during this high-stakes period.
This guide explores actionable strategies, expert insights, and modern tech tools to help you maximize bookings, optimize operations, and deliver unforgettable Songkran experiences.
Let’s dive in!
Table of Content
Why Songkran Is the Goldmine for Hoteliers?
Songkran, Thailand’s traditional New Year, spans three days (April 13-15) but often stretches into week-long celebrations in tourist hotspots like Pattaya and Phuket.
Thailand’s beloved festival sees an influx of both international tourists and local travelers. From the streets of Chiang Mai’s Old City to the bustling water fights on Silom Road in Bangkok, this is when Thailand truly comes alive.
- Tourist Influx: From Bangkok’s wild water wars on Khao San Road to Chiang Mai’s cultural parades, Songkran attracts millions of travelers from within Thailand and across the globe. Cities like Pattaya and Phuket turn into party capitals, while quieter provinces like Ayutthaya draw heritage enthusiasts.
- Extended Stays: Songkran coincides with school holidays, making it the perfect time for families to plan long vacations. Urban escapists head to serene beaches, while adrenaline junkies throng bustling hotspots.
- Cultural Pride: Thai travelers often head home to celebrate with family, creating demand across cities, not just tourist hubs. As an astute hotelier, you’ve got the perfect recipe for a packed property.
With Songkran falling during April, one of the hottest months of the year, travelers are eager for an experience that’s cool in every sense of the word – and your hotel can provide just that.
During Songkran, travelers don’t just stay longer; they spend more. Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all..
Tips to Boost Songkran Bookings and Delight Guests
1. Create Exclusive Songkran Packages
“Songkran Splash & Stay!”
Offer irresistible packages that blend accommodation with local experiences—think water fights, Thai New Year rituals, and cultural excursions. Provide special perks like early check-in, late check-out, or free breakfast to add value.
Tailor packages for different types of travelers: adventure seekers, families, and couples. These curated offerings make guests feel like they’re getting an all-inclusive experience, not just a room.
Plus, don’t forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz.
2. AI-Powered Personalization
Leverage AI tools to analyze guest preferences and create personalized experiences that stand out.
Use AI to track their past bookings and suggest tailored offers, such as room upgrades or access to Songkran-themed events based on their history.
For example, AI could recognize a returning guest and offer them a “Songkran Special Experience” package that includes exclusive access to local events!
3. Engaging Social Media Challenges
Leverage social media to build excitement and boost bookings before Songkran begins. Create fun and engaging challenges—such as a “Best Water Fight Video” contest on Instagram, where participants can win discounts or free stays.
Encourage users to share their Songkran experiences at your hotel and tag your property for a chance to be featured. This approach not only increases brand awareness but also boosts guest interaction and loyalty. Guests who engage on social media are more likely to book when they see the lively, vibrant atmosphere you offer.
4. Flash Sales with Countdown Timers
Nothing excites people more than a flash sale with a countdown timer ticking away. During the weeks leading up to Songkran, host timed promotions offering steep discounts or exclusive packages for a limited number of rooms.
Use bold, attention-grabbing language like “Songkran Countdown: Book in the next 48 hours and save 30%!”
This sense of urgency encourages quick decision-making, resulting in more early bookings.
5. Focus on Seamless Online Booking
Make it easy for guests to book their Songkran stay online with a simple, mobile-friendly booking engine. Offer quick, secure payment options and a streamlined booking process. Ensure your website showcases your Songkran offerings prominently, with clear details on packages, pricing, and availability.
To sweeten the deal, provide instant confirmation and a digital itinerary upon booking. By reducing friction in the booking process, you make it easier for guests to choose your hotel first—and keep them coming back in the future.
Enhance Operational Efficiency with Modern Tools
1. Prepare with a Robust PMS (Property Management System)
A high-performance PMS like eZee Absolute streamlines all your hotel operations—from managing bookings to housekeeping tasks, this system ensures efficiency. Additionally, you can leverage it for:
- Automated Guest Communication: Send personalized Songkran greetings or pre-arrival updates.
- Seamless Integration: Connect effortlessly with OTAs and payment gateways for smooth transactions.
2. Optimize Your Online Visibility
Invest in a Channel Manager like eZee Centrix to manage your hotel’s inventory across multiple platforms. Enjoy benefits like:
- Real-Time Updates: Prevent double bookings and inventory mismatches.
- Dynamic Pricing: Adjust rates instantly based on demand.
3. Upsell with Mobile Solutions
Leverage YCS’s Mobile App for easy upselling and guest engagement. Let travelers book in-house activities, extend stays, or order room service with just a tap.
4. Embrace AI-Powered Revenue Management
Tools like YCS’s Revenue Management System (RMS) analyze booking trends, competitor rates, and market demand to optimize your pricing strategy during peak Songkran periods.
Pro Tips for Exceptional Guest Experiences
- Be Festive: Decorate your property with Songkran-themed décor and offer free water guns or floral garlands.
- Focus on Wellness: Include post-Songkran relaxation packages like massages and yoga sessions.
- Stay Sustainable: Provide eco-friendly water play options, such as biodegradable water balloons.
- Amp Up Marketing Efforts Using Social Media Campaign like hosting a “Best Songkran Splash” contest with rewards for user-generated content.
- Use hashtags like #SongkranStaycation or #SplashWithUs.
- Partner with Influencers: Collaborate with local influencers to showcase your property’s Songkran vibes.
Final Splash: Be Ready for Songkran 2025!
Songkran is not just a festival—it’s an opportunity to shine as a hospitality leader. By combining local expertise with cutting-edge tools, you can maximize bookings, delight guests, and secure loyal customers.
So, gear up for the splashes, the smiles, and the success that Songkran promises. Your guests are ready—are you?
Happy Songkran! 🎉
