The new year brings new opportunities for you as well as your business.
With the beginning of 2020, you must have geared up with all the plans and strategies to make it the best year for your business.
Well, we thought to contribute your planning by sharing our top 10 blogs that hotels loved in 2019.
With topics like how to maximize your RevPAR and how to deal with industry challenges, this list has everything you need to know to grow your business in 2020.
11 Hotel Digital Marketing Strategies to get more bookings in 2020
Well, you’d definitely agree with me, if I say we are living in a digital age. As you know, our routine life is fully digitized, and so are our businesses.
Digital marketing that used to be a subset of hotel marketing had caught fire last decade. Observing that, we gave 9 hotel digital marketing strategies that help hotels to drive more bookings and revenue.
These digital marketing strategies include how to enhance your social media presence, improve your ranking on search engines and many other interesting tactics.
Try these strategies and stay one step ahead of your competitors. Begin 2020 with more bookings and revenue for your hotel.
Yield Management in Hotel Industry: Key factor for revenue generation
You must have heard of the term – yield management. It is an inseparable part of hotel revenue management.
Yield is nothing but profit or revenue. Right from the exact meaning of yield management, how it differs from revenue management, to its benefits strategies with examples, this blog has covered every nook and corner of yield management in the hotel.
Putting in simple words, yield management is all about demand and supply. It really helps you to make the best of your high as well as low season.
In this blog, you will find detailed examples that show how you can implement yield management in real-time.
In a nutshell, this blog tells you how to get more revenue by focusing on profitable bookings.
17 Best Hotel Promotion Ideas You Can Use
Marketing plays a crucial part in your business growth. Just as revenue management, hotel promotion or marketing is really a vast topic.
With thorough research, we had broken down this vast topic into 17 effective strategies in this blog.
It includes every aspect of hotel promotion viz. offline marketing, online marketing, digital marketing as well as social media marketing.
Other than that, it has both traditional and latest hotel promotion ideas. Basically, this blog is a comprehensive manual that any hotel can refer to get started with the hotel marketing.
These 17 strategies are explained with definitive examples to assist you with an easy implementation. Go through all of them, identify which strategies will work best for you, and have a go at them in 2020.
Follow 7 effective techniques to increase hotel RevPAR
RevPAR stands for Revenue Per Available Room. It is a measurement of both the average daily rate (ADR) and the ability to fill the rooms (occupancy percentage).
Along with yield management, RevPAR is one of the key factors of hotel revenue management. In fact, it is also a significant parameter to measure a hotel’s profit. This blog explains to you all about RevPAR right from the scratch to the core.
If you are new to the technicalities of hotel revenue management, then this blog is definitely a must-read for you. It is an all-inclusive article that tells you how RevPAR is calculated, why it is important, and some best techniques to increase your hotel’s RevPAR.
How to Deal with 13 Common Challenges in the Hotel Industry?
As a matter of fact, the entire hospitality industry is loaded with challenges. Most of the time, the challenges coming your way are unpredictable and non-steady.
Therefore, overcoming these challenges along with a better business is really difficult. That is why we have listed some common and most prevailing challenges along with their solution in this blog.
As a famous saying goes,
A business grows when it faces challenges.
Having said that, read the blog and know the most common challenges of the hotel industry. When you know most of the challenges, you can easily tackle them and win against your competitors.
11 Latest Hotel Industry Trends to Focus On for your Hotel’s Growth
Now, you see knowing the challenges and telling them is not enough. You gotta walk hand-in-hand in hand with the latest technology and trends of the hotel industry.
But, when you are already in the middle of a hundred operations to look after, it might not be possible for you to keep a tab on these ever-changing trends.
Well, this blog solves your problem. It has 11 latest hotel industry trends that you need to focus on for your business growth.
With the technology advancing at the speed of light, this blog keeps you posted with these trends. Once you get a hold of the latest trends, you can modernize your hotel management and deliver an excellent hotel guest experience.
SEO for Hotels: A Step-by-Step Guide [2019]
Today, if your business is not Google, you’re out of the business. So you MUST appear in the search results. And search engine optimization (SEO) is the best way to do that.
We had acknowledged the need for SEO for the hotels and hence have created a full-fledged blog about hotel SEO. It’s a blog cum step-by-step guide to get started with SEO of your hotel website.
Hiring no SEO professional or getting it done from any third-party, you can perform SEO for your hotel website on your own.
Read this blog and make your website SEO friendly this year. When you get started with the strategies, consider one important fact that, all these practices will take time to get reflected.
11 Hotel Instagram Ideas that are the Keys to the Golden Chest
These days, social media has become a part of everyone’s routine. (Including your target audience’s). As the facts stand, Instagram is the second most popular social media platform after Facebook.
Above all, it has over 1 billion monthly users. So, to reach out to such a wide audience, your business HAS to be there.
Moreover, nowadays double taps, tags, stories, and swipe ups are not at all new terms for you.
Well, this blog is everything about how to nail Instagram marketing for your hotel. It has 11 awesome strategies that you can start applying right away.
Right from the content to be posted, from the frequency of the posts to the Instagram Ads, this blog unveils the lock, stock and barrel of Instagram marketing for any hotel.
Make sure you dig the gold out of Instagram in 2020.
11 Ways to Improve Hotel Guest Experience
You must be trying numerous ways to win against your competitors. Right?
Among all the different strategies, do you know what is the one factor that you neglect? That is your GUESTS and the GUEST EXPERIENCE you provide.
We understand that you hardly get time to check on the quality of your guests’ experience. Therefore, we’ve curated 11 amazing ways through which you can enhance your hotel guest experience.
In this blog, we have emphasized the latest ways of delivering a personalized guest experience.
If you want to take your hotel business a level up, then this blog is a must-read.
10 Best Methods to Increase Your Hotel ADR
Average Daily Rate or hotel ADR is another important factor of hotel revenue management. Along with RevPAR, it plays a great role in defining an increase in a hotel’s revenue.
Briefly, it is a metric to indicate the average realized room rental per day. And, working on ADR helps you devise a revenue generation blueprint that systematically gives your hotel business a hike in profit.
This blog tells you about how to calculate ADS rightly and which strategies you can apply to increase your ADR.
Once you implement these strategies, you’ll definitely get higher bookings, increased ADR and occupancy.
Bonus: eBook on Hotel Revenue Management
In 2019, we launched our first ever eBook on hotel revenue management, and it garnered around 3000+ downloads in just one month.
It is a comprehensive eBook that has 9 proven strategies with actionable steps. The strategies given in this eBook are easy to apply.
These strategies are given through thorough research and exhaustive brainstorming. You can download it for free and start effective revenue management for your hotel in 2020.
You’d agree that the hospitality industry is extremely dynamic. And to make a profitable business despite these challenges is difficult.
Here’s where revenue management comes to rescue. We know that revenue management is a tricky and vast topic.
However, with this eBook you can be familiar with all corners of revenue management, strategies to hike your revenue and grow your hotel business.
What next?
Even in 2020, we will continue to empower hospitality industry with such useful insights on various topics. Stay tuned!