Non-integrated hotel solutions are dying a slow death, are you stuck with one?
December 19, 2016 Hitesh Patel
A property management system aka PMS also referred to as a hotel management system, is often the backbone of a hotel’s IT infrastructure. The PMS is the nerve centre of a hotel’s operations and often integrates with various other applications provided by the PMS provider or by independent software vendors.
Usually, on-premise PMSes tend to have more functional modules and are apt for large and mid-sized hotels. On the other hand, smaller independent hotels prefer cloud PMSes due to lower costs and ease of use. Erstwhile, hotels only deployed a PMS to manage the hotel operations and a CRS to manage the reservations. But with the changing guest behaviour and the growth of hospitality technology, many other important software systems are being used by modern hotels. Nowadays, hotels are heavily dependent on technology to acquire, service and delight their guests. Some of the commonly used tools are Channel Manager, Web Booking Engine, Feedback management system, POS, Facebook booking engine and few more. But not all hotel management systems integrate with these modern age tools and even if they do integrate, then in many cases the integration isn’t seamless and real time. This warrants the usage of robust PMSs which integrate with modern age hospitality tech tools. In fact, a study by Software Advice in 2015 lists “unintegrated systems” as one of the major reasons for hotels to change their PMS.
12 percent hoteliers they want a comprehensive hotel management system that can perform all necessary functions, instead of using different systems for different tasks. -Software Advice
What happens when your PMS isn’t integrated?
When your hotel PMS isn’t integrated with a channel manager then you won’t be able to distribute room inventory online on a real-time basis. You may also not be able to maintain rate parity and attract severe penalties from OTAs. You also run the risk of double bookings and attract the guests’ wrath. If your PMS isn’t integrated with other online room inventory distribution channels like GDS, web booking engine, Facebook booking button etc., then you are losing potential customers who prefer to book online. Other disparate tools like POS adds to the chaos and delays guest billing during checkout. You also run the risk of wasted employee productivity and morale due frustrating operational complexity. Moreover, disparate tools don’t allow the hotelier to have a real-time business control on his business operations due to lack of real-time visibility and control. No wonder, standalone PMSes are dying a slow death and if you are stuck with one, then it’s high time you chuck the old system out and implement an integrated hotel management system.
If your PMS isn’t integrated with other online room inventory distribution channels like GDS, web booking engine, Facebook booking button etc., then you are losing potential customers who prefer to book online.
You may also ask, why can’t the disparate systems integrate? Well, the hospitality industry realizes the benefits of providing more consistent and real-time information about the guests and about the property’s operations but the major gridlock in achieving this has been the onslaught of thousands of products from multiple vendors.
The Open Travel Alliance (OTA) has been working on a set of standard XML for easier integrations between property management systems, CRMS, GDS, web booking engines and other tools. But even after years, there is no solution in sight and the disparate systems are adding to the chaos and are proving to be a migraine for the hotelier.
The solution is actually pretty simple. Invest in a robust PMS which integrates seamlessly with other tools and provides a real-time overview of the hotel operations and distribution.
What can you do about it?
The solution is actually pretty simple. Invest in a robust PMS which integrates seamlessly with other tools and provides a real-time overview of the hotel operations and distribution. But managing multiple tools from multiple vendors has its own set of disadvantages and that’s why we recommend you use an integrated hotel management system from a single vendor.
eZee Absolute is an integrated hotel management system used by 5500+ independent and small hotels in over 140 countries worldwide. eZee Absolute integrates seamlessly with channel manager, web booking engine, restaurant POS and much more. Take the first step towards an integrated PMS by taking a free trial of eZee here.