Getting the best out of Hotel Marketing on TripAdvisor!
July 16, 2016 eZee Technosys
Like it or not, but you cannot ignore TripAdvisor if you are in the hotel business. Not only are the people excited to review your hotel after their visit, but they also spend quality time in drafting their detailed experience, be it positive or negative. The travel planners also like to read reviews on TripAdvisor in the course of planning a trip.
TripAdvisor is already a travel behemoth now and has gone beyond the issues of sham reviews to become a candid source of travel information
TripAdvisor is already a travel behemoth now and has gone beyond the issues of sham reviews to become a candid source of travel information. We can say that if it’s Google for the general search, it’s TripAdvisor for the travel search! That’s the analogy are talking about.
Let us look at some enchanting statistics that you cannot ignore if you are in the hospitality business:
- TripAdvisor has a whopping more than 290 million reviews from travelers worldwide
- More than 126,000 destinations and 5.3 million businesses are registered on TripAdvisor
- TripAdvisor android app has been downloaded by more than 230 million mobile users
- Travelers make 190 new contributions every minute on TripAdvisor
The above key statistics prove that getting positive online reviews from the guests is a non-negotiable strategy for the hotelier to succeed in this day and age.
Here is a list of 9 best tips for you to highlight and market your property better on the world’s largest travel website TripAdvisor:
CLAIM YOUR LISTING
The first thing you can do is visit tripadvisor.com/owners and claim your business if you haven’t done it already. This is a very important step because by doing so, you can update your listing, correct information that seems imprecise, add your property pictures, receive emails when people review your property and ultimately respond to those reviews.
Travelers like to know what they can expect from your hotel before they make a booking. Write a brief description of your property but make sure you cover all important aspects you want to highlight about your property.
ADD TRIPADVISOR WIDGETS
Visit tripadvisor.com/Widgets to get TripAdvisor widgets that you can add to your hotel website. These snippets of HTML will enable live reviews on your website. There are different ones available in this category, featuring one that shows your overall star rating and total number of reviews, another that highlight only your most recent 5 star reviews and exhibits the number of travelers who marked you ‘Excellent’.
Go to tripadvisor.com/FacebookApp and add the TripAdvisor app to your Facebook page. This is a very easy thing to do and doesn’t actually require coding knowledge. If you are getting good reviews on TripAdvisor, why not let your Facebook audience know about it!
If your financial plan allows a little more marketing budget, you can get full business listing on TripAdvisor besides claiming your free listing. By doing so, you can add direct contact details to your listings which will help in driving a direct business to your property
If your financial plan allows a little more marketing budget, you can get full business listing on TripAdvisor besides claiming your free listing. By doing so, you can add direct contact details to your listings which will help in driving a direct business to your property. Additionally, you will also be able to promote exclusive offers through TripAdvisor. You can upgrade to a business listing at tripadvisor.com/BusinessListings.
TripAdvisor gives you free stickers to stick in your hotel premises. Once you request for it, they take about six weeks to send them to you at your address. You can request TripAdvisor stickers by visiting this link – tripadvisor.com/StickerRequestSupport
If you want more guests to write a review about their experience of staying with your property, you can visit tripadvisor.com/ReviewExpress. You can use the link to send standard email to the guests who visited your property and encourage them to write about your property.
If some prospective guest is looking for hotels in your city, you can now pay to have your ad banner appear at the top of the listing. Go for it if your budget permits. It will ultimately increase the possibility of your hotel link being clicked manifold times. You can find out how it works in detail on tripadvisor.com/MediaKit.
In case you are looking for more number of direct bookings without paying hefty commissions to the OTAs, you can promote your hotel through TripAdvisor’s TripConnect Instant Booking Program by paying nominal commission charges. You can find more about this on: tripadvisor.com/InstantBooking
New Year is always a great time to exploit TripAdvisor’s free marketing resources and tools that can help you appear different from the crowd.
Check out tripadvisors.com/Owners to take full benefit of all these resources. You are probably much more likely to get attention from prospective guests if you are successful in encouraging the guests who already visited your property to write reviews or post videos on TripAdvisor.