Category Archives: Cloud Software

Optimize Hotel Management with ‘Just Right’ Payment System

“Do you accept credit cards?” 

What is your answer when your guest asks you such a question? If you accept digital payments, you are on safe grounds, Mate! But if, you are cash-only, or not-yet-mobile-payment-friendly, then it is going to be a tough ride for you ahead. Because that guest might not taste your finest food or not stay at your coziest room. Hotel management is out of style for you. Why, just because you do not offer modern payment options.

Cashless! People are going frenzy over this lately.
Cashless payments, cashless transactions, cashless business and cashless nation!

Undeniably, demographic of contemporary consumers shows that, most of the consumers heavily use mobile wallets and plastic cards. To serve such client base- hotels and restaurants must adapt systems or software that offer cashless services.

Hotel management made easier with cashless payment

Recently in India, announcement of banknote demonetization set entire nation to a state of hysteria. The unanticipated ‘Cash Crunch’ made the entire nation look for an alternative of cash and explore cashless payment system. Having said that, it is an irrefutable fact that majority of the sectors are troubled by the drive at a considerable scale. As a part of cash-driven economy, Indians prefer making cash payment. So do the business owners! But with the changing times, the business processes are bound to change.

Showing tangible signs of recovery, Indian businesses and consumers, both are on their way to fight ‘Cash Crisis’ with technology having their back.

By and large, hotel industry and tourism is one of the fastest growing industries in India and internationally as well. The drive towards going cashless has impacted day-to-day affairs of people; compelling them to put a limit on spending cash money down the drain. Presumably, hotels and restaurants with ‘Cash only’ mode are at loss of a king’s ransom.

Tourism, Hotel industry and F&B are innate components of any country’s economy. Hence, although this transition towards cashless country appears unpleasant as of now, it holds positive consequences in longer run.  

Hotel and restaurant businesses have no choice but to adapt to this digital evolution. In the end, it will only reward them with quicker and transparent transactions, satisfied millennial clients, and improved services.

So, what happens if your business is still ‘Cash-only’ or ‘Not-ready-for-mobile-pay’:

Meanwhile, when ratio of plastic to cash money transactions is at peak and number of ‘Saved Cards’ has grown by 30%; people in your region too are definitely going for digital payment methods. Or simply this cash crunch would oblige them to use hospitality products that let them use other payment options. Do you think you are ready?

  • Owing to a fact that higher cash spending is seen at restaurants, both standalone and hotel restaurant might face interim slowdown in revenue if they are not next-gen yet.
  • People willing to pay with non-cash payments get irritated over inconvenience.
  • Consumers might buy lesser with cash as compared to higher non-cash purchase.
  • Loss of prospect guests.
  • Paperwork and bookkeeping still remains to cause further headache.
  • Cash money stored basically means your security at risk.

And benefits of going cashless with technology

  • Optimally improved service and efficiency
  • Reduced human errors and labor costs
  • Flexibility in receiving orders and payment for them,
  • Increased guest satisfaction and loyalty
  • Eliminated hassles of dealing with manual payment process
  • Above all, you get to promote a cashless economy.

What is futuristic alternative of accepting cash payments?

Simply install a hotel management software and/or a Restaurant Point Of Sale software that allows you to offer modern payment options.

As technology in hospitality is the new extravaganza, operators implementing hotel management software to manage daily operations at hotels and restaurants are increasing day by day.

Conventionally, technology influences everything from attracting guests to enhancing services, and best thing, it provides myriad of alternatives for accepting cash payment from guests (young generations in particular). Ultimately, this creates a potential for more streamlined, secure and transparent transaction system.

Implement a right payment system, that allows your guests to make payment how and when they want to, while providing a superior experience.

Which software to use? Why?How? This is all you need to read:

In exponentially growing industry, hoteliers and restaurateurs have to stay updated with technology that help stay ahead of pack and grow.
Here we are presenting a collection of must-have and nice-to-have solutions that make hotel management easy as pie and help you optimize and deliver world class services.

A hotel management software: the tech way to serve your guests!

Install a hotel management system that is lightweight, easy to use and automates all your daily operations and offers your guests all the convenience of choice for making payments. Ideally, you need hotel software that allows you to accept payments via cash, credit/debit cards, wallets while not missing those globally popular payment gateways. Besides, accepting digital payments in multiple currencies, if available would be a cherry on cake. Thus, keeping you up-to-date with everything related to payments.

Online Booking Engine: Bookings right from your hotel website

When your guests can book online with you, they must be able to pay online too.

Select a booking engine that allows the bookers to make direct payments, credit card and online banking (net banking too). Besides, best Booking Engine is responsive to work flawlessly for smaller screens, with quick and simple booking process to avoid booking abandonment. Going a step further, using booking engine you can even display rates in different currencies and allow guests to make payment in the currency of their choice.

The Restaurant POS system that you must have at your place

Your restaurant needs a Point-of-sale system, that can speed up service, reduce manual errors, manage all order types, track orders, simplify billing process and all that you need at your restaurant. Importantly, payment should be effortless with multiple payment options of Cash, Debit/Credit Card or Loyalty/Reward Points. Additionally, integration with payment gateways and third party loyalty systems would further facilitate payment process.

Loyalty points

Did you know that you can create your own small transaction system by launching Loyalty and Reward programs? Yes, in such programs you can enable your guests to earn points on various deals at your restaurants. Guests can later on redeem those collected points with you and get discount benefit of your service. This in a way increases influx of guests and engagement too. Isn’t it so cool?

Everything summed up

Definitely yes, you need to adopt various cashless modes of payment to save yourselves from loss of business. You need to automate everything to ace hotel management.

However, you don’t need to follow others blindly like a sheep. Talk to your guests, observe them and engage with them, ask them what they need; what they prefer most from you. Then and only then, make a decision and move ahead with the ‘just right’ technology.

Connecting with each and every hotelier’s requirement of operations automation and ease of payment collection, we have it all under one roof. Employ eZee hotel software and it’ll take care of everything for you.

We have integration with more than 83+ payment gateways around the world. Special regional integrations include PayPal, CCAvenue, Atom, PayTM, SagePay, Stripe, PayUNigeria, BML, Valitor and more. Check out which payment gateway in your region is available with eZee.

[Infographic] Technology For Hoteliers: The Factors Surrounding It

Technology has a way to surprise you. Just when you have become adept to latest trends in your industry; it throws something completely unpredictable yet fascinating at you. That’s when you start seeking for a technology which not only meets all your requirements, but also stays up-to-date with the swing.

And hoteliers like you should stay tuned with the in-thing and make the most of it. We’re here to familiarize you with the perks of using technology, and that too; integrated solutions on that note in terms of technology for hoteliers. Go ahead, read on and stay informed:

eZee Ultimate

Mobile First Index for Hotel Website: Reinforce Your Efforts to Foster Rank & Bookings

Hoteliers!
Do you have a hotel website?
And you try to get more visitors there?
As well you pay attention to online website bookings?

Well then, it’s time you have to listen to what Google has to say. Why? Because, recent announcement from Google demands change in the way you have been building up your hotel website and online bookings.

Just a couple of days back, Google declared that they are going to carry out an experiment that would transform entire search results we get for our queries (of course, to provide better search experience)! Tech gurus call it ‘Mobile-first Indexing’. According to announcement, the ranking system that currently looks at desktop versions of a website, will now primarily consider mobile version of a website to rank it in search results.

What does this mean?

In a nutshell, Google will consider what does your website look like when viewed from a mobile device in order to rank it in results. (I know you just picked up your phone to check it ) System will bring those web pages higher in search results that provide most useful content and superior user experience on mobile devices.

Blog Mobile First Indexing for hotel websites

Mobile First Index: Game-changer enters the spotlight now!

Following this announcement, Google is introducing latest ranking system that is mobile-friendly and is mindful of content that performs better on smaller screens. Mobile-optimized web pages are indexed and used for displaying search results for both mobile and desktop users.

Why hoteliers need to pay attention to it ?

Well, since you have a hotel website and you always try to keep it on higher ranks in search results; you need to pay a close attention to this.

What hoteliers can do to stay firm in this transition from desktop to mobile websites?

  • Square one: Are you present there in mobile world?
    If you are already up-to-date with mobile-ready website, you do not have to change anything. Still you better how does your hotel website appear on smaller screens!
    Well, if you don’t have a mobile-optimized website yet, get a one ASAP. Preferably, you need to pick a responsive web design for your hotel website.
    This means, your website will adjust itself according to screen size and type of device to deliver uniform experience; without having to build different website for different screen sizes. Relieving, isn’t it!
  • Load time and relevance do matter, because
    Load time and relevance do matter To check load time of your property website, you can try using Google’s PageSpeed Insights tool. You can even get Custom Recommendations to increase your website’s speed. For more information and tools, check this out: How to Create a Better Mobile User Experience
  • What about content?
    When people say Content is King, it holds true always. Ensure that your website contains up-to-date quality content that helps it rank better. It is recommended to keep the content and links of mobile version similar to desktop version. You can use Read More links to put adequate content on smaller screens.
  • Don’t have a mobile site? Don’t mess it up in hurry, take your time to make an accurate one!
    Never launch a broken or incomplete mobile site, it would only hamper your search result rankings. Take good time to properly build it.

Mobiles bring in-store revenue: How this index shifting affects Bookings for a hotel website

Your website is a mechanism that popularizes your brand and transforms visitors in guests; a source of revenue that you cannot afford to bypass.

Google is aiming to make web browsing easier and well-suited for mobiles, by introducing this index. At bottom line, it helps businesses increase mobile visitor traffic on their website. Your mobile website will be primarily used for search engine indexing, which clearly implies that if you don’t have a mobile friendly hotel website;
then your rankings will be affected and consequently ‘bookings’.

Moreover, you might even face reduction in website traffic, also, even guests who reach your website on mobile will not convert and abandon booking process due to poor experience.

It is high time for you to measure the impact of mobile searches done by bookers.
Run the test here to see how does your website appear on mobile

Researches have shown that hotels with mobile friendly websites have higher chances of boosting mobile conversion rate to 5% or above. At such times, an excellent (Responsive!)Booking Engine can prove to be a booking booster. Read how-

  1. Clear and simple booking process and forms
    A quick 3-step booking process to instantly and easily book a room at your hotel from smartphones.
  2. User-driven appearance and UI to fit mobile browsing
    A responsive booking system that blends beautifully with your website theme and contains responsive structure, would provide matchless user experience.
  3. Instantly loading on smaller screens
    It should take no time to load and work smoothly, giving splendid booking experience to mobile bookers.
  4. User Engagement
    Compelling user friendly booking environment makes a visitor stay longer on website, thus reduces chances of booking abandonment.

Alternatively, if one website (your own, of course) is not enough for you; if you want to get more visibility; then you must consider flaunting your inventories on Online Travel Websites. Trust it, this way you can attract global traffic of guests at your property. Wondering how you can do this? Simple, get a Channel Manager and get set with all those highly popular travel sites right away.

 

Importantly, though started on a small scale, this whole update is in Testing Phase as of now. Hence, you might see the minimal effect initially.
It will take a couple of months for Google to completely launch this index. Meanwhile, you can prepare and arm yourself with knowledge and tactics to rank higher in Mobile First Indexing.

Behind the scenes: Where this all started

Mobile is incredibly changing and dominating the way people access web content. In recent times, the number of people hitting a Google Search from mobile devices has already surpassed the number of desktop searchers. When you want to know more about something you right away look at that smart-phone next to you, don’t you?

Well, Google knows it all. Hence, to make search results more useful, Google is now emphasizing ‘mobile-first factor.’ Therefore, if your website delivers poor user experience to mobile visitors, warning bells should ring in your head.

How mobile is taking over: These stats are enough to say it all

This recent research by Google makes it very clear what role mobile plays in shopping behaviour of millennials. They are more likely to shop for hotels and accommodation on a smartphone right away. These figures tell it all,

2/3 of young travellers plan antire trip on smartphone

66% millennial travelles search for flights and hotels on smartphone

64% millenial travellers book a hotel room from smartphone

Leisure Travelers & Business Travellers

(Source: Millennial Travelers: Mobile Shopping and Booking Behavior)

Now, you cannot overlook power of smaller screens anymore when it comes to capture the Let’s-book-it moments of millennial travellers.

The End Note

For industries like hospitality, dependent largely on digital consumer channels; very soon mobile will be everything. The way number of mobile users in bookings and travel shopping is booming, you should definitely pay heed to your digital appearance on mobile devices to keep up momentum.

Afterthought:

Right now, somewhere your guest is looking at your website from his smartphone to book at your property. Go and see for yourself how does your website look on that smartphone!

Benefits of an All-in-One Hotel Management System

While information technology continues to advance at a pace that few can keep up with, luckily for hoteliers, hospitality technology isn’t far behind. Over the last decade, the hospitality sector has witnessed a large number of PMS, Channel Managers, web booking engines, guest feedback systems and other software products inundate the market with new features. Many hotel owners ensured that their hotels are up-to-date to take advantage of the latest technology and implemented these stand-alone software tools. For a hotel, a property management system integrated with a channel manager and web booking engine is a necessity to seamlessly manage the hotel operations and room inventory distribution. Rather than employing various disparate systems to accomplish multiple tasks, hoteliers should always seek out as few systems as possible that are integrated tightly.

When hotels have several siloed applications, there can be a possibility of complications that may cripple the growth due to its severity.

 

Unfortunately, many hotels have various disparate software applications installed at different points in time in various functional areas, resulting in inefficiencies and integration challenges. Here is a summary of the five main issues that can hinder your business growth if you run a hotel with disparate hotel management system and how to avoid them:

Real-time business controls

When your hotel’s software systems are not synchronized, you have multiple overlapping databases, reports and dashboards and it’s not easy to get a view of business performance within a single time frame. Reports showing performance across your operations, online distribution, marketing, service, and offline bookings are crucial to give you an integrated view of your hotel’s operations. Most hotels do not venture out to gather this information regularly because of the sheer amount of time involved in the process. Hence, the decision-making process is either slow as the hotels depend on inaccurate information or in order to save time they take rash decisions completely based on instinct. Choose a hotel management system which allows you to integrate all functions of your hotel business and displays all reports in a centralized dashboard.

Rate ParityMaintain rate parity and centralized rate control

Hotels cannot risk having differential rates on various online channels. Bottom-line, it hurts credibility and attracts heavy penalties from OTAs. An integrated PMS and channel manager ensures room rates are evenly distributed all over the online marketplaces, thereby minimizing the rate-parity issue to a great deal.

 

 

 

An integrated PMS and channel manager ensures room rates are evenly distributed all over the online marketplaces, thereby minimizing the rate-parity issue to a great deal.

Diminishing double or over-bookingsoverbooking

Through a consolidated hotel software, channel manager and web booking engine combo, your online room inventory is updated and distributed in real time basis to diminish double/overbookings to a great extent.

 

 

Boost your online room sales with a truly assimilated hotel management system.

Manage guest reservations

These days OTAs offer free cancellations and amendments, so guests can cancel/amend their reservations at any given time. If a hotel is operating on systems from different vendors, these amendments/ cancellations create a lot of uncertainty. Many a time, when such amendments are not recorded in PMS from OTA or Channel Manager, this leads to a frustrated guest who when they arrive at the hotel, realize that front office has no information about their booking. Sometimes, hotels receive bookings from OTAs, and later guests get in touch with the hotel and amend the booking as well which is reflected in the PMS but if you have different distribution vendor, there is a great possibility that your distribution software will not have any information on these amendments. So further if anything changes from OTA side, it creates anarchy. Thus, the best way to manage these issues is to have integrated hotel management systems to ensure data is synced across systems.

Integration complexity and cost

With disparate applications from multiple vendors, hotels have to invest an enormous amount of money in order to properly integrate, maintain and acquire newer editions of these applications. Newer versions lead to increased maintenance costs as more valuable IT time has to be put in the integration and upkeep of the different versions. Moreover, hotel owners juggle between multiple vendors for support related issues. Eliminate all these hassles, by implementing an integrated hotel management system from a single vendor or system aggregator.

The frustration of managing different vendors

Dealing with multiple software vendors for purchases, contract renewals and payments every month isn’t easy. Communicating with multiple support teams isn’t a piece of cake either.Frustration of handling multiple vendors

Take a step back, think if you want to spend your day managing vendors or taking care of your guests?

Integrated solution providers are more responsible and you wouldn’t run behind multiple vendors for resolution. If there is an issue, the integrated solution provider will fix it, no questions asked. When you work with an integrated solution provider, you have one contract, one invoice, one support number. Life can be that simple!

Key pillar to hotel’s success- Guest Satisfaction

With fierce competition, it is essential that hotels provide an exceptional guest experience or risk having guests take their business elsewhere. When the hotel staff has access to better systems, they are able to devote more time to welcome and delight guests.

Best-in-Class solution

Sometimes it makes sense to choose standalone products when a single hotel management system doesn’t have all inclusive functionality for every module. In that case, choose a hotel management system vendor which sells both stand-alone solutions and integrated solutions. You may choose to add new modules whenever the need arises.

System and staff training

Training for multiple systems is difficult for the hotel staff and they often find it difficult. Training for an integrated hotel management system is not just easy, it’s just good business.support

Missed opportunities and distribution delays

When you distribute inventory from Channel Manager to OTA, there is a delay of a nanosecond, when you have to update from PMS to Channel Manager and Channel Manager to OTA, your delay will be doubled.   If you distribute allocated inventory on your channel manager and PMS vendor is different, you can’t distribute your live inventory. So let’s say a hotel has 10 standard room, but they decide to distribute only 5 on OTAs, now consider out of those 5 you have 3 rooms sold. But in total you have 7 rooms available to sale. Now a group of people looking for 4 rooms, your hotel will not be listed in guest search on any OTA. You are missing business opportunities.

Although a large number of hotels rely on sophisticated systems to instigate positive growth, many hotels are trying to grow as well as the fight against sky rocketing maintenance costs of disconnected systems causing process bottlenecks and management issues.

Integrated hotel management systems like eZee Absolute and eZee FrontDesk are transforming how hotels run their operations, enabling them to transcend growing pains that hindered their progress of unlocking the next level of profitable growth.

 

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This article was originally published www.on eZeeFrontdesk.com

Top reasons for replacing your current Hotel PMS

 

Points to note while selecting a hotel PMS

If you are reading this, chances are that you are already using a property management system for your hotel and contemplating changing the current system. You might have chosen a locally hosted property management system long back or picked up a new generation cloud based PMS for your hotel recently. Earlier, PMSs were used only by larger brands as it involved huge investments in IT and needed specialised manpower to run the systems but in the last decade numerous low-cost cloud-based hotel PMSs flooded the market with tools to empower the small and midsized hotelier with technology which is at par with the technology bigger brands use to acquire, service and delight their guests.

Travel technology changed so fast in the last decade that most hotel PMSs were rendered useless due to multiple reasons but predominantly their inability to integrate with online marketplaces. Newer tools came in to serve the growing needs of the current mobile first guests. While most of the hotel operations have remained the same, there had been a drastic change in the way people book hotels. Hence, it became vital for hoteliers to adopt news tools for acquiring, servicing and delighting their guests.


According to a recent study, 14% hoteliers replace their existing HMS because it is missing necessary features and functionality. Other 13% say their system isn’t user-friendly. Another 12% were looking for integrated system meaning they want a comprehensive HMS that can perform all necessary functions, instead of using different systems for different tasks.

 

Going in detail to understand exactly why as hoteliers you should junk your existing PMS and opt for a robust PMS like eZee which integrates your hotel operations, online distribution, revenue management and much more.

  • Your existing PMS doesn’t integrate with online tools:

Are you stuck with a PMS which doesn’t integrate with online room inventory distribution channels like OTAs, web booking engine, GDS in real time? Does your hotel PMS allow you to collect guest feedback and reviews? Do you want to provide self-service mobile guest portals to your guests but can’t because the old PMS doesn’t support the integration? These may be one of the many reasons you may want to junk your old PMS in exchange for a new age PMS. Look no further than eZee which allows you to sell in over 100 online marketplaces at the click of a button. Who wouldn’t want to increase brand exposure and get bookings from multiple sources?

  • You have disparate systems:

You might have invested in various tools over a period of time which do not communicate with each other. Now you and your team spend a lot of time managing data from multiple sources and making sense of it. For example, your POS may not be integrated with PMS and hence you may have to look at 2 different systems for billing a guest during checkout.

Do you spend your time managing data from multiple sources and making sense of it?

Isn’t that cumbersome?

It’s time to switch to a robust hotel management system which integrates with all other systems and gives your staff a holistic real-time picture of the operations.

  • Anytime, anywhere access:

Your existing PMS may not allow you to view reports or manage your hotel from internet enabled devices. If you have multiple properties to manage, wouldn’t it be convenient for you to adopt a new system which allows you to manage the hotel from anywhere, anytime.

Are you paying through your nose for a system which makes your profits bleed every month?
  • The Cost Factor:

Are you paying through your nose for a system which makes your profits bleed every month. If high OTA margins are something you can’t avoid then cut down on costly technology. More so, if you are investing in costly hardware and high monthly maintenance charges. Opt for eZee Absolute and forgo costly hardware installation and maintenance costs.

Time to make some serious money!

  • Poor Support:

If you are working with a PMS company which takes days to respond to issues, then it’s time for you to find a PMS company which provided 24×7 support and can help you manage issues real-time. Delayed resolutions, hurt businesses and you shouldn’t be stuck for too long with a bad service provider.

  • Best-in-class technology:

Technology is changing rapidly and if your existing system hasn’t been able to keep up, then it’s time for you to junk the old system and buy the latest. The only word of caution here: avoid standalone systems which do not integrate with other tools.

5,000 hotels from over 140 countries worldwide use eZee’s top notch technology to run their hotels profitably. Talk to eZee today to choose a hotel management system which works for you. And the best part, we take care of all your data migration and system switchover issues.

If you run a small and midsized hotel and don’t use a PMS, then this might be the best time for you to adopt a robust PMS which can cater to your hotel’s growing demands. Learn why hoteliers worldwide are choosing eZee for their hotels. Don’t procrastinate and take the first step by taking a free trial of eZee cloud PMS. Embrace the powerful eZee PMS technology and grow your hotel business.

Re-defining Hospitality Technology. The What? Why? and How?

The Story Behind

Over the last decade, the hospitality industry witnessed a plethora of innovations and technological advancements, most of them designed to snatch the decisive powers from the hands of the hotelier to the smartphones of guests. As a hotelier, you strive hard to take care of your guests and a little misfortune gets you a bad review on TripAdvisor, Yelp and numerous review portals which have sprung up. While the reviews ensure that the staff is always on their toes to provide the best guest experience, sometimes it makes me wonder if we have given too much power in the hands of the consumer(aka guest). When mistakes(mostly unintentional) happen, bad reviews pour in, snatching away business. When we looked deeper into it, we realized technological innovation happened mostly in the B2C space and hospitality technology played the catch-up game.

The Reason of all Reasons

eZee Motto

We knew, we had to bridge this gap and that’s how eZee was born. We started eZee in 2005 on a simple belief: “The software you choose should go with your business; not the other way round.” This is the mantra which drives us till date. We ensured that all our products are built with a single focus of simplifying processes for hospitality businesses. We have come a long way by creating robust products for the hospitality industry which are simple to use and integrate with all the systems used in a hotel. One thing led to another and today it is no surprise that we are loved and appreciated by over 5000 hospitality businesses of all sizes in over 140 countries worldwide. eZee exists solely to serve the hospitality community, whose continuous needs and requirements are the driving force behind the constant innovation of our products and services.

Traditionally, the PMS had been the heart and soul of hotel operations. As time progressed we witness the rise OTA and at present there are more than 1000+ OTA selling rooms like commodities as we speak. As a result of the advent of online distribution the PMS now had to double up as a distribution tool as well, integrated with other tools like web booking engine, channel manager, revenue management system and many more. Despite this, there are chances that the Front desk agent sometimes forgets to login an offline booking and the OTAs overbook, thereby attracting penalty and guest’s wrath. It puzzled me that when OTAs aren’t able to sell the rooms, why we aren’t able to automatically open room inventory to channels which are doing well? The whole thing was too chaotic, complicated and desegregated.

Eureka!

Sitting here today, reminiscing the past it is truly remarkable how we realized the solution so simple- the answer was an integrated hotel management systems! We thought of uncomplicating life and getting rid of the multiple independent systems like PMS, web booking engine, channel manager, revenue management system, guest feedback system, POS, KoT and many more. Replace it with a robust PMS which integrates with all the systems in a hotel, communicating with each other and updating in a real time.3rdparty-interface

We worked hard to provide integrated solutions to our customers. Created an open API for our web booking engine which is being widely used by hospitality businesses worldwide to get direct bookings from their site. The highly customizable interface has ensured that the web booking engine adapts to the website’s interface, rather than forcing hoteliers to do it the other way around. Taking a step further, we developed a Mobile Guest Portal that empowered our hotelier friends to engage and interact with their tech-savvy guests beyond the regular front desk and other face to face interactions.

Ensuring that all our solutions are seamlessly connected with one another, step by step we connected all our solutions. Starting with booking engine and distribution system, we streamlined all major hotel operations. We further connected our Restaurant POS, Feedback management System and Digital Menu. Giving our clients maximum opportunity we make sure they are empowered with the best in class tools to streamline operation and receive high revenue.

The Closing Act

Even with all of this technological advancement, our best source of innovation has always been our clients. We listen to their suggestions, understand their requirements which in turn gave us great insights into the workings our beloved hotel-travel industry. Through our simple to use, robust integrated hotel management systems like eZee Absolute, we have transformed how hotels of all sizes run their operations. We are proud to partner with progressive hoteliers from around the world to unlock the next level of profitable growth with the best in class hospitality technology.

 

Billboard Effect And The Magic It Can Do For Your Hotel Business!

The Billboard Effect

 

Hotels that reflect and feature on the websites of ‘Online Travel Agents (OTA)’ clinch an additional benefit of getting more reservations over and above direct sales. This advantage, in the hospitality industry, is often referred to as ‘Billboard Effect ’ through which hotels observe an upswing in the number of direct reservations through various connected distribution channels and hotel’s website. This effect not only quantifies the number of direct bookings but also enriches hotel’s online search. Numerous hoteliers over the globe have adopted this marketing technique to wangle an astonishingly great number of reservations through the middlemen.

Let’s see step by step what magic can the billboard effect do for your hotel business

Be as visible online as any other bigger brand

Modern travelers tend to surf dominant OTA websites before finalizing their travel plan for the sake of comparison between different hotels, locations, visitor reviews as well as best deals.Ultimately, this increases the chances of traveler visiting the hotel’s own website to seek more information once he finds it acceptable on the travel site. Essentially, Billboard effect is all about being present everywhere, as these travel giants splurge a huge amount of money in marketing and advertisements which eventually help you building your brand stature vis-à-vis the bigger established brands.

BILLBOARD EFFECT AND THE MAGIC IT CAN DO FOR YOUR HOSPITALITY BUSINESS!

Save yourself from extravagant marketing costs

Prominent OTAs spend a herculean amount on online advertising; this has significantly affected the increase in sales trend of the hotels. The precipitous rise of hotel OTAs is also because of the fact that these travel sites offer a wide range of hotels to bookers in a single place to select from instead of conducting a long and exhausting individual hotel search. Even though the booker found your reference on the OTA, many of them will still visit your website before finalizing the booking. You can easily take advantage of this opportunity to attract the guests directly while saving a lot on marketing expenditures.

Access reliance on the Billboard Effect can get a little sour

We all are aware that every action has an equal and opposite reaction. Thus, use of the Billboard effect is a little bitter-sweet as trying to be present and managing a huge number of distribution sites can go little awry as well. Quite often, things go out of control when hotels receive a massive number of booking but are unable to update their inventory on all the associated site. It can lead to over-bookings which…. let’s face it, is a sticky and very unpleasant situation. Additionally, with an upsurge in the bookings through the OTA, the commission the hotel has to pay increases as well.

What should a hotelier to do? How can you take advantage of the billboard effect without facing the negative impact of the approach?

What you need to do is a complete analysis of the current situation and apply a few well-tested approaches that attracts more direct bookings compared to the OTA.

Offer the most competitive rate

When the bookers visit your website, make sure they are aware that they will get the best price while booking directly with you instead with third-party agents.

Take advantage of guest reviews

Make sure to have a lot of positive reviews on OTA portals as well as your hotel website, this will definitely impact your sales positively and attract new guests to experience your hospitality.

Responsive website and content marketing

One of most obvious methods of converting lookers into bookers is offering a smooth and user-friendly booking experience with your website. At the same time, don’t forget the importance of content marketing either through promotions, a fresh and new travel blog series or newsletter.

To conclude

Thus, it is beyond doubts that the ‘Billboard Effect’ can work in your favor enchantingly well to enhance your brand reach and online visibility. Part of the magic formula is to be unswervingly represented across all influential OTAs, succouring to strengthen your brand reputation while not losing control of the situation to maintain a win-win situation.

Expert Q&A: Importance of Mobile Booking Engine

One of the biggest trend today in the industry is the rise of mobile bookings. More hotels are starting to take advantage mobile bookings and experiencing a rise in their bookings. Taylor Short, market searcher at Software Advice, who recently did a report on Hotel Booking App User Interface. The report included eZee Reservation’s mobile booking capability and strengths of its User Interface.

eZee Reservation - Mobile Booking Engine

In our first ever Q&A session, we spoke to Taylor short who shared his views on mobile booking engine and eZee’s mobile booking engine.

What are the key factors for a good mobile booking engine?

Travelers are tethered to their phones more than ever, and use them for all kinds of purposes on a trip. Offering functions like real-time rates and information about the area in a convenient and streamlined way is the best way to deliver value through a booking engine.

On what basis or standards did you narrow down the top 5?

When narrowing down the list of best mobile booking interfaces, I put myself in the shoes of a traveler and looked for a system that is eye-pleasing, simple to use and full of useful features—something I would find invaluable while traveling.

Should hotel focus more now on mobile marketing?

Absolutely. Mobile bookings are increasing as more and more travelers use their phones or tablets to plan vacations and trips. Hotels can draw significant business from these consumers by offering an engine that makes bookings fast and easy.

What should hoteliers look for in a mobile booking engine?

Hotels should prioritize two main factors when developing or choosing a booking engine: breadth of functionality and ease-of-use. Users should be able to access every function necessary to make their booking, such as maps, local information and a press-to-call feature, all while being simple to navigate.

What did you like most about eZee’s mobile booking engine?

The first thing I noticed about eZee Reservation’s mobile booking engine is its clean interface and large buttons that clearly show what functions are available, as well as the photos that hotels can use to maintain consistency throughout the booking process.

Where do you see the trend going in next couple of years?

I think mobile booking will be an increasingly important revenue channel for hospitality in the future, and the ones that standout will be those who offer potential guests the most convenient, feature-rich option.

About Taylor Short
Taylor Short is a Managing Editor at Software Advice, where he does market research on hotel management systems. Before joining Software Advice in Fall of 2013, he worked with various newspapers covering local government and freelanced for Reuters News Agency.

[This article originally appeared on ezeetechnosys.com]