Category Archives: Cloud PMS

Optimize Hotel Management with ‘Just Right’ Payment System

“Do you accept credit cards?” 

What is your answer when your guest asks you such a question? If you accept digital payments, you are on safe grounds, Mate! But if, you are cash-only, or not-yet-mobile-payment-friendly, then it is going to be a tough ride for you ahead. Because that guest might not taste your finest food or not stay at your coziest room. Hotel management is out of style for you. Why, just because you do not offer modern payment options.

Cashless! People are going frenzy over this lately.
Cashless payments, cashless transactions, cashless business and cashless nation!

Undeniably, demographic of contemporary consumers shows that, most of the consumers heavily use mobile wallets and plastic cards. To serve such client base- hotels and restaurants must adapt systems or software that offer cashless services.

Hotel management made easier with cashless payment

Recently in India, announcement of banknote demonetization set entire nation to a state of hysteria. The unanticipated ‘Cash Crunch’ made the entire nation look for an alternative of cash and explore cashless payment system. Having said that, it is an irrefutable fact that majority of the sectors are troubled by the drive at a considerable scale. As a part of cash-driven economy, Indians prefer making cash payment. So do the business owners! But with the changing times, the business processes are bound to change.

Showing tangible signs of recovery, Indian businesses and consumers, both are on their way to fight ‘Cash Crisis’ with technology having their back.

By and large, hotel industry and tourism is one of the fastest growing industries in India and internationally as well. The drive towards going cashless has impacted day-to-day affairs of people; compelling them to put a limit on spending cash money down the drain. Presumably, hotels and restaurants with ‘Cash only’ mode are at loss of a king’s ransom.

Tourism, Hotel industry and F&B are innate components of any country’s economy. Hence, although this transition towards cashless country appears unpleasant as of now, it holds positive consequences in longer run.  

Hotel and restaurant businesses have no choice but to adapt to this digital evolution. In the end, it will only reward them with quicker and transparent transactions, satisfied millennial clients, and improved services.

So, what happens if your business is still ‘Cash-only’ or ‘Not-ready-for-mobile-pay’:

Meanwhile, when ratio of plastic to cash money transactions is at peak and number of ‘Saved Cards’ has grown by 30%; people in your region too are definitely going for digital payment methods. Or simply this cash crunch would oblige them to use hospitality products that let them use other payment options. Do you think you are ready?

  • Owing to a fact that higher cash spending is seen at restaurants, both standalone and hotel restaurant might face interim slowdown in revenue if they are not next-gen yet.
  • People willing to pay with non-cash payments get irritated over inconvenience.
  • Consumers might buy lesser with cash as compared to higher non-cash purchase.
  • Loss of prospect guests.
  • Paperwork and bookkeeping still remains to cause further headache.
  • Cash money stored basically means your security at risk.

And benefits of going cashless with technology

  • Optimally improved service and efficiency
  • Reduced human errors and labor costs
  • Flexibility in receiving orders and payment for them,
  • Increased guest satisfaction and loyalty
  • Eliminated hassles of dealing with manual payment process
  • Above all, you get to promote a cashless economy.

What is futuristic alternative of accepting cash payments?

Simply install a hotel management software and/or a Restaurant Point Of Sale software that allows you to offer modern payment options.

As technology in hospitality is the new extravaganza, operators implementing hotel management software to manage daily operations at hotels and restaurants are increasing day by day.

Conventionally, technology influences everything from attracting guests to enhancing services, and best thing, it provides myriad of alternatives for accepting cash payment from guests (young generations in particular). Ultimately, this creates a potential for more streamlined, secure and transparent transaction system.

Implement a right payment system, that allows your guests to make payment how and when they want to, while providing a superior experience.

Which software to use? Why?How? This is all you need to read:

In exponentially growing industry, hoteliers and restaurateurs have to stay updated with technology that help stay ahead of pack and grow.
Here we are presenting a collection of must-have and nice-to-have solutions that make hotel management easy as pie and help you optimize and deliver world class services.

A hotel management software: the tech way to serve your guests!

Install a hotel management system that is lightweight, easy to use and automates all your daily operations and offers your guests all the convenience of choice for making payments. Ideally, you need hotel software that allows you to accept payments via cash, credit/debit cards, wallets while not missing those globally popular payment gateways. Besides, accepting digital payments in multiple currencies, if available would be a cherry on cake. Thus, keeping you up-to-date with everything related to payments.

Online Booking Engine: Bookings right from your hotel website

When your guests can book online with you, they must be able to pay online too.

Select a booking engine that allows the bookers to make direct payments, credit card and online banking (net banking too). Besides, best Booking Engine is responsive to work flawlessly for smaller screens, with quick and simple booking process to avoid booking abandonment. Going a step further, using booking engine you can even display rates in different currencies and allow guests to make payment in the currency of their choice.

The Restaurant POS system that you must have at your place

Your restaurant needs a Point-of-sale system, that can speed up service, reduce manual errors, manage all order types, track orders, simplify billing process and all that you need at your restaurant. Importantly, payment should be effortless with multiple payment options of Cash, Debit/Credit Card or Loyalty/Reward Points. Additionally, integration with payment gateways and third party loyalty systems would further facilitate payment process.

Loyalty points

Did you know that you can create your own small transaction system by launching Loyalty and Reward programs? Yes, in such programs you can enable your guests to earn points on various deals at your restaurants. Guests can later on redeem those collected points with you and get discount benefit of your service. This in a way increases influx of guests and engagement too. Isn’t it so cool?

Everything summed up

Definitely yes, you need to adopt various cashless modes of payment to save yourselves from loss of business. You need to automate everything to ace hotel management.

However, you don’t need to follow others blindly like a sheep. Talk to your guests, observe them and engage with them, ask them what they need; what they prefer most from you. Then and only then, make a decision and move ahead with the ‘just right’ technology.

Connecting with each and every hotelier’s requirement of operations automation and ease of payment collection, we have it all under one roof. Employ eZee hotel software and it’ll take care of everything for you.

We have integration with more than 83+ payment gateways around the world. Special regional integrations include PayPal, CCAvenue, Atom, PayTM, SagePay, Stripe, PayUNigeria, BML, Valitor and more. Check out which payment gateway in your region is available with eZee.

Debunking the myths of Cloud-based PMS

Over the last two decades, we have witnessed an exponential growth in the field of technology, especially the digital technology. With the cost of labour increasing leaps and bounds, visionary hoteliers are already looking to technology to introduce workforce coherences while maintaining service standards for their guests. Many good hotels are now connected to a multitude of Global Distribution System (GDS) in the need of real-time access to hotel administration online. Others are still a little hesitant in switching over their traditional management system because of certain myths they carry in their mind particularly related to the techno-phobia or lack of awareness about the Cloud PMS.

Some of the benefits of shifting to the cloud computing model from the conventional web based hosting system are minimum operating cost, easily adaptable features, automatic software updates, minimum downtime, access from anywhere and a quick return-on-investment

 

The above-mentioned ambivalence may also be well prevalent amongst certain hoteliers because of concerns regarding safety of data, ownership as well as from the reliability point of view. We will try to elaborate each of these apprehensions one by one by providing satisfactory answers that can give constructive insights for the decision-making process of these skeptical hoteliers.

cloud

Is the Cloud actually safer than the traditional web hosting system?

In the early stages of the Cloud option, many hoteliers looked at it with cynicism in regards with the performance as not many purveyors were writing applications to fit the cloud model. Additionally, the cost of internet circuits and bandwidth also thwarted the adoption.

But for those who have flung themselves in the Cloud PMS, there’s just no looking back! As a matter of fact, many hotels are expanding Cloud computing beyond the PMS. Those who have already experienced the cloud find it actually very safe in terms of security because when the data is in the cloud, it no longer exists on the property, which actually means huge decrease in risk for the hotelier.

Online Hotel Management System like eZee Absolute ascertains the safety of the hotel’s data by storing it in secured servers with firewall protection and SSL encryption. The data is regularly backed-up automatically to make it secure and can be restored easily.

Is Cloud a cheaper or costlier option vis-à-vis the traditional web hosting system?

With a Cloud PMS, the hoteliers don’t need any IT-Staff or physical drives to back up the data or for maintenance work which actually results in great savings! Further, the entire process post installation is hassle free as no additional software or hardware is needed for cloud which saves the property owners’ time and energy in dealing with these vendors. Further to this, the hoteliers can have the liberty of choosing to pay only for the features they require and they can choose the most cost effective plan for their property according to their specific requirements. Cloud saves the property owners from investing largely into servers and software so it is actually a very viable and economical option with no long-term contracts.

Is it really easy and convenient to operate Cloud in comparison to the traditional web hosting system?

Hotel owners who are acquainted to hotel software can understand the Cloud operation mechanism pretty easily without any extensive training. Novices can also learn very quickly, provided they are aware of the hotel operations process. All operations are performed from within a single window and user prompts are verbose and quite easy to grasp. Further to this, with a PC or a laptop along with internet connectivity, the cloud system can be remotely accessed by the hoteliers from any part of the world helping them keep an eye on their business anytime, anywhere!

What is the assistance offered by the service provider in case of a sudden breakdown?

With Cloud, majority of the risk management is transferred from the hotelier to the vendor hosting the data, which not only frees the hotelier but also results in more security than ever. Further, majority of service providers have round the clock customer care support and dedicated phone lines to fix technical malfunction that the property owner may face sometime. In unlikely event of a disaster, software like eZee Absolute, will automatically shift to a backup server giving the user the benefit of unceasing service without affecting the business.

Concluding Remarks

Few important paybacks out of many for the property owners shifting to the cloud computing model from the conventional web based hosting system are minimum operating cost, easily adaptable features, automatic software updates, minimum downtime, access from anywhere and a quick return-on-investment. So, the next time you think of the feasibility of having Cloud PMS over traditional web hosting system, you know the reality!

Adapting a right PMS can upgrade the comfort level of Hoteliers to a next level!

Seldom will any hotelier refuse that a ‘Property Management System (PMS)’ isn’t important. However, when it comes to investing in the technology that boosts the productivity and maximize their profits, many of them are hesitant to upgrade because of various reasons such as lack of capital or lack of IT knowledge and having techno phobia.

Time for hotel owners to start realizing that orthodox strategies won’t be felicitous to the unique upcoming situations

In this constantly growing hospitality industry, this is the right time for hotel owners to start realizing that orthodox strategies and lack of up-to-date technologies won’t necessarily be felicitous to the new and unique upcoming situations. Hotel owners who haven’t subsidized their properties in terms of latest technologies can find themselves under-prepared for the escalated workload and sticky situations due to human error that comes with manually updating rates and inventor received from various channels.

pms

The advantages of integrating booking reservation software are countless and some of the key benefits have been classified as under:

Inventory Control Optimization

One of the key benefits of an enterprise-level PMS is superior system reporting. Software that keeps the track of inventory identifies the areas of waste thereby ultimately saving the money for the property owner. Good software covers all round areas of operation because it is operation-specific, audit-based and performs guest-centric reporting. The system lets operators modify reports and ensures unswerving numbers across the whole operation.

Faster Check-in, Check-out and better administration of guest data –

It goes without saying that a standard ‘Property Management Software’ brings along precision of reservations, improved administration of guest data and enhancement of real-time room status. The booking software with its handy features assists in faster guest check-in and check-out as opposed to a cumbersome and time consuming manual process and the e-mail guest recognition of the profile database. Once the profile of the guest is known, their future visits can be personalized granting them a highly superior experience.

It goes without saying that a standard ‘Property Management Software’ brings along precision of reservations, improved administration of guest data and enhancement of real-time room status.

The accounting advantage-

The PMS with its inbuilt feature of accounting is truly a multifaceted software that connects with the bank and Paypal to import the statements. The book-keeping assimilates with the PMS to get City Ledger data, track the due date as per the payment terms and conditions and keep up a check on the cost payable for commissions following any deductions in terms of tax or surcharge. All other accounting work such as cash, cheques, credit card, POS receipts, discounts, OTA commissions, refunds, promotional offers and corporate accounts can be directly reconciled with the bank statements with the help of PMS. This ultimately excludes and decreases the errors related to double entry which is highly probable while doing manual entries. All in all, a well-integrated PMS maintains all the statistical data regarding the hotel’s revenue, receipts and payments that can be seamlessly integrated with the accounting system.

Choice of using Multiple Language Function –

A good hotel software empowers you to use the system with a choice of multiple languages. Even if the hotel staff is not congenial with English as a language, the reservation software comes with the option of three languages. This can also be customized according to any language of the world by changing the words used in the software as per regional requirement. It is actually easy to alter the language through the ‘Change Language’ button with a single click!

PMS role in Housekeeping –

‘Housekeeping’ is usually a tedious job and if proper care is not taken, hotels can find small or big mistakes in it especially when the workload is enormous. The PMS helps the hotel management in keeping a precise track on the housekeeping activities thereby ensuring that the guests do not face any issues related to housekeeping and they find their stay utmost pleasant and comfortable.

To summarize, it won’t be an exaggeration if we say that a right PMS besides being proficient and designed for the express requirement of hastening the billing operations, has myriad of other advantages too like higher operational frequency, superior decision making, greater accuracy in accounting thereby reducing the revenue leakages and improved customer service and satisfaction.

Top reasons for replacing your current Hotel PMS

 

Points to note while selecting a hotel PMS

If you are reading this, chances are that you are already using a property management system for your hotel and contemplating changing the current system. You might have chosen a locally hosted property management system long back or picked up a new generation cloud based PMS for your hotel recently. Earlier, PMSs were used only by larger brands as it involved huge investments in IT and needed specialised manpower to run the systems but in the last decade numerous low-cost cloud-based hotel PMSs flooded the market with tools to empower the small and midsized hotelier with technology which is at par with the technology bigger brands use to acquire, service and delight their guests.

Travel technology changed so fast in the last decade that most hotel PMSs were rendered useless due to multiple reasons but predominantly their inability to integrate with online marketplaces. Newer tools came in to serve the growing needs of the current mobile first guests. While most of the hotel operations have remained the same, there had been a drastic change in the way people book hotels. Hence, it became vital for hoteliers to adopt news tools for acquiring, servicing and delighting their guests.


According to a recent study, 14% hoteliers replace their existing HMS because it is missing necessary features and functionality. Other 13% say their system isn’t user-friendly. Another 12% were looking for integrated system meaning they want a comprehensive HMS that can perform all necessary functions, instead of using different systems for different tasks.

 

Going in detail to understand exactly why as hoteliers you should junk your existing PMS and opt for a robust PMS like eZee which integrates your hotel operations, online distribution, revenue management and much more.

  • Your existing PMS doesn’t integrate with online tools:

Are you stuck with a PMS which doesn’t integrate with online room inventory distribution channels like OTAs, web booking engine, GDS in real time? Does your hotel PMS allow you to collect guest feedback and reviews? Do you want to provide self-service mobile guest portals to your guests but can’t because the old PMS doesn’t support the integration? These may be one of the many reasons you may want to junk your old PMS in exchange for a new age PMS. Look no further than eZee which allows you to sell in over 100 online marketplaces at the click of a button. Who wouldn’t want to increase brand exposure and get bookings from multiple sources?

  • You have disparate systems:

You might have invested in various tools over a period of time which do not communicate with each other. Now you and your team spend a lot of time managing data from multiple sources and making sense of it. For example, your POS may not be integrated with PMS and hence you may have to look at 2 different systems for billing a guest during checkout.

Do you spend your time managing data from multiple sources and making sense of it?

Isn’t that cumbersome?

It’s time to switch to a robust hotel management system which integrates with all other systems and gives your staff a holistic real-time picture of the operations.

  • Anytime, anywhere access:

Your existing PMS may not allow you to view reports or manage your hotel from internet enabled devices. If you have multiple properties to manage, wouldn’t it be convenient for you to adopt a new system which allows you to manage the hotel from anywhere, anytime.

Are you paying through your nose for a system which makes your profits bleed every month?
  • The Cost Factor:

Are you paying through your nose for a system which makes your profits bleed every month. If high OTA margins are something you can’t avoid then cut down on costly technology. More so, if you are investing in costly hardware and high monthly maintenance charges. Opt for eZee Absolute and forgo costly hardware installation and maintenance costs.

Time to make some serious money!

  • Poor Support:

If you are working with a PMS company which takes days to respond to issues, then it’s time for you to find a PMS company which provided 24×7 support and can help you manage issues real-time. Delayed resolutions, hurt businesses and you shouldn’t be stuck for too long with a bad service provider.

  • Best-in-class technology:

Technology is changing rapidly and if your existing system hasn’t been able to keep up, then it’s time for you to junk the old system and buy the latest. The only word of caution here: avoid standalone systems which do not integrate with other tools.

5,000 hotels from over 140 countries worldwide use eZee’s top notch technology to run their hotels profitably. Talk to eZee today to choose a hotel management system which works for you. And the best part, we take care of all your data migration and system switchover issues.

If you run a small and midsized hotel and don’t use a PMS, then this might be the best time for you to adopt a robust PMS which can cater to your hotel’s growing demands. Learn why hoteliers worldwide are choosing eZee for their hotels. Don’t procrastinate and take the first step by taking a free trial of eZee cloud PMS. Embrace the powerful eZee PMS technology and grow your hotel business.

Re-defining Hospitality Technology. The What? Why? and How?

The Story Behind

Over the last decade, the hospitality industry witnessed a plethora of innovations and technological advancements, most of them designed to snatch the decisive powers from the hands of the hotelier to the smartphones of guests. As a hotelier, you strive hard to take care of your guests and a little misfortune gets you a bad review on TripAdvisor, Yelp and numerous review portals which have sprung up. While the reviews ensure that the staff is always on their toes to provide the best guest experience, sometimes it makes me wonder if we have given too much power in the hands of the consumer(aka guest). When mistakes(mostly unintentional) happen, bad reviews pour in, snatching away business. When we looked deeper into it, we realized technological innovation happened mostly in the B2C space and hospitality technology played the catch-up game.

The Reason of all Reasons

eZee Motto

We knew, we had to bridge this gap and that’s how eZee was born. We started eZee in 2005 on a simple belief: “The software you choose should go with your business; not the other way round.” This is the mantra which drives us till date. We ensured that all our products are built with a single focus of simplifying processes for hospitality businesses. We have come a long way by creating robust products for the hospitality industry which are simple to use and integrate with all the systems used in a hotel. One thing led to another and today it is no surprise that we are loved and appreciated by over 5000 hospitality businesses of all sizes in over 140 countries worldwide. eZee exists solely to serve the hospitality community, whose continuous needs and requirements are the driving force behind the constant innovation of our products and services.

Traditionally, the PMS had been the heart and soul of hotel operations. As time progressed we witness the rise OTA and at present there are more than 1000+ OTA selling rooms like commodities as we speak. As a result of the advent of online distribution the PMS now had to double up as a distribution tool as well, integrated with other tools like web booking engine, channel manager, revenue management system and many more. Despite this, there are chances that the Front desk agent sometimes forgets to login an offline booking and the OTAs overbook, thereby attracting penalty and guest’s wrath. It puzzled me that when OTAs aren’t able to sell the rooms, why we aren’t able to automatically open room inventory to channels which are doing well? The whole thing was too chaotic, complicated and desegregated.

Eureka!

Sitting here today, reminiscing the past it is truly remarkable how we realized the solution so simple- the answer was an integrated hotel management systems! We thought of uncomplicating life and getting rid of the multiple independent systems like PMS, web booking engine, channel manager, revenue management system, guest feedback system, POS, KoT and many more. Replace it with a robust PMS which integrates with all the systems in a hotel, communicating with each other and updating in a real time.3rdparty-interface

We worked hard to provide integrated solutions to our customers. Created an open API for our web booking engine which is being widely used by hospitality businesses worldwide to get direct bookings from their site. The highly customizable interface has ensured that the web booking engine adapts to the website’s interface, rather than forcing hoteliers to do it the other way around. Taking a step further, we developed a Mobile Guest Portal that empowered our hotelier friends to engage and interact with their tech-savvy guests beyond the regular front desk and other face to face interactions.

Ensuring that all our solutions are seamlessly connected with one another, step by step we connected all our solutions. Starting with booking engine and distribution system, we streamlined all major hotel operations. We further connected our Restaurant POS, Feedback management System and Digital Menu. Giving our clients maximum opportunity we make sure they are empowered with the best in class tools to streamline operation and receive high revenue.

The Closing Act

Even with all of this technological advancement, our best source of innovation has always been our clients. We listen to their suggestions, understand their requirements which in turn gave us great insights into the workings our beloved hotel-travel industry. Through our simple to use, robust integrated hotel management systems like eZee Absolute, we have transformed how hotels of all sizes run their operations. We are proud to partner with progressive hoteliers from around the world to unlock the next level of profitable growth with the best in class hospitality technology.

 

Expert Q&A: Importance of Mobile Booking Engine

One of the biggest trend today in the industry is the rise of mobile bookings. More hotels are starting to take advantage mobile bookings and experiencing a rise in their bookings. Taylor Short, market searcher at Software Advice, who recently did a report on Hotel Booking App User Interface. The report included eZee Reservation’s mobile booking capability and strengths of its User Interface.

eZee Reservation - Mobile Booking Engine

In our first ever Q&A session, we spoke to Taylor short who shared his views on mobile booking engine and eZee’s mobile booking engine.

What are the key factors for a good mobile booking engine?

Travelers are tethered to their phones more than ever, and use them for all kinds of purposes on a trip. Offering functions like real-time rates and information about the area in a convenient and streamlined way is the best way to deliver value through a booking engine.

On what basis or standards did you narrow down the top 5?

When narrowing down the list of best mobile booking interfaces, I put myself in the shoes of a traveler and looked for a system that is eye-pleasing, simple to use and full of useful features—something I would find invaluable while traveling.

Should hotel focus more now on mobile marketing?

Absolutely. Mobile bookings are increasing as more and more travelers use their phones or tablets to plan vacations and trips. Hotels can draw significant business from these consumers by offering an engine that makes bookings fast and easy.

What should hoteliers look for in a mobile booking engine?

Hotels should prioritize two main factors when developing or choosing a booking engine: breadth of functionality and ease-of-use. Users should be able to access every function necessary to make their booking, such as maps, local information and a press-to-call feature, all while being simple to navigate.

What did you like most about eZee’s mobile booking engine?

The first thing I noticed about eZee Reservation’s mobile booking engine is its clean interface and large buttons that clearly show what functions are available, as well as the photos that hotels can use to maintain consistency throughout the booking process.

Where do you see the trend going in next couple of years?

I think mobile booking will be an increasingly important revenue channel for hospitality in the future, and the ones that standout will be those who offer potential guests the most convenient, feature-rich option.

About Taylor Short
Taylor Short is a Managing Editor at Software Advice, where he does market research on hotel management systems. Before joining Software Advice in Fall of 2013, he worked with various newspapers covering local government and freelanced for Reuters News Agency.

[This article originally appeared on ezeetechnosys.com]

Legacy Hotel Software v/s Cloud PMS

The hospitality industry is ever evolving, replacing the manual management with various automated software technology is one of the most predominant change in the market. Particularly, for efficient property management, the developing technology has contributed two types of hotel management solutions. The foremost is the widely accepted and locally installed desktop based hotel management solution while the other explores the power of SaaS and cloud computing and is a web-based PMS. Thus, hoteliers are no longer bound to one type of management system, they are given an opportunity to analyze their own requirements and select the most appropriate for their property.

Even though, both solutions have demonstrated their efficiency and benefits, not all of them are right for all hotel type and choosing the most beneficial PMS for the business can be a daunting task. To aid hoteliers to select the accurate software, eZee has researched few foremost requirements from a hotel point of view to explore the pros and cons of both servers based and online property management software.

Desktop Vs Web PMS

Maintenance and specific requirements

System-computer-icon  A desktop PMS requires a comprehensive and detailed infrastructure in terms of technological requirements like spectacular hardware, local servers and different license for each hardware. However, a legacy PMS is not dependent of internet connection and can be very useful in remote areas with low connectivity.

1439829229_icon-132-cloud One of the greatest advantages of an online PMS is that it requires no special installation or downloads. All it requires is a browser and a favorable internet connection. As a cloud PMS can be accessed from anywhere, hoteliers can run the front-desk functions even during power cut of with the help of a laptop, tablet or even a smartphone. Moreover, as all the functions are run on the cloud the software needs no specific hardware or even an IT personnel for maintenance.

Easy accessibility- anytime, anywhere

System-computer-icon A legacy system has the advantage of being locally installed and doesn’t rely on the remote server, thus all functions are robust even during downtime. Correspondingly, it ties the user to a particular machine and shuts down completely during electricity cut off.

1439829229_icon-132-cloud As discussed earlier a web-based hotel management system requires no special downloads and can be accessed anytime and anywhere, using any type of device be it desktop, tablet or mobile. As a result, you can use from the remote location while traveling or in the case of multiple properties, where you can retract reports and other data of any of your properties sitting far away.

Favorable financial estimate

System-computer-icon The majority of installed front-desk system a very heavy number of detailed and complex features making the solution significantly more expensive than a cloud solution. Moreover, the periodic maintenance, upgrades and requirement of IT staff members can further increase the expenses.

1439829229_icon-132-cloud A cloud PMS offers a significant reduction in capital investment, mainly due to its low costing technology and subscription-based pricing strategy. Adding to the advantage, a majority of online hotel systems are robust and require no download, no installation, no service and not even an IT personnel. However, in the long run, the cost sometimes can be either equivalent or more when to compare to the cost of a legacy system.

Feasibility and proficiency

System-computer-icon A desktop PMS is incredibly complex and exceptionally detailed, offering a myriad of integrated third party solutions. It is always available due to the local installation, and can effortlessly manage any type of property including full-service hotels.

1439829229_icon-132-cloud Alternatively, online property management solutions are easily upgradable and are up to date with the latest market trends. As a result, they integrate effortlessly with a variety of other solutions like a channel manager and booking engines leading to an enhanced online exposure.

When it comes to choosing the correct PMS for your hotel, it all depends on a type of operations you run. Cloud technology has come a long way in automating various time-consuming manual tasks. The introduction of this revolutionary technology transformed the face of hotel management and a lot of properties are migrating from a legacy PMS to cloud PMS. If you own a small, independent hotel or a small B&B, a cloud hotel software should be perfect for you. Nevertheless, if your property is large and requires more detailed functions, the complex yet sophisticated technological infrastructure of the locally installed hotel management solution is a tried and tested way to go as well.

[This article originally appeared on ezeetechnosys.com]

Do’s and Don’ts for enhancing online hotel booking conversions

Over the past few years, hoteliers have adapted to various sources to receive maximum hotel bookings. Although various studies suggest that more than 20% of hotel’s revenue is sourced from OTA’s (Online Travel Agents), bookings can come from any where, it could be from online travel giants such as Expedia, TripAdvisor, InstantBooking, hotel’s own website or even the hotel’s Facebook page. Thus, eZee has accumulated few guidelines of do’s and don’t that will help hoteliers receive more booking from the online world.

ezee-tips

Below are a few of things to ‘do’ which will enhance hotel’s online reputation:

blue-check-mark-th  Dazzle your guest with lucrative Visual Content:

To enhance online visibility and increase bookings, let the visitors view exactly what they are booking. With various high definition images and instant gratification of a descriptive video displaying the best features of the property, the guest will be able to easily view the type of room they require. Additionally, visual content will enhance hotel’s visual appeal which will further draw the guest in.

blue-check-mark-th  Accurate and Compelling Room Description:

It is essential that you provide a compelling room description, that will extensively describe the room and amenities offered by the hotel. The detailed room and hotel description will enable the guest to make quick and informed booking decision.

blue-check-mark-th  Optimize room rates and enticing booking packages:

The room rates are the most important information the traveler is looking for. In the very competitive hotel industry, the best way to attract more bookings is to offer the most optimized and competitive room rates and attractive booking packages. Additionally, while describing the packages, use appealing descriptions like the best room with complimentary breakfast instead of simply mentioning hotel room with a continental package.

blue-check-mark-th  Decorate your services and add a little extra:

Appeal to the guest by offering a few complementary add-ons like free WiFi and airport pick up. At times, some travelers who are booking from OTA’s visit the hotel website for to get for information on the hotel. At this stage, you can even draw the guest in by providing enticing deals and packages on booking directly with the hotel.

blue-check-mark-th  Seamless connectivity with distribution channels:

Get a dynamic and robust channel manager that provides 2- way XML connectivity between the channels and hotel’s front-desk. The seamless connectivity will result in efficient distribution and diminish the risk of overbooking. The captivating and swift booking experience will enhance the guest interaction with the hotel and build up the guest relation.

blue-check-mark-th  Target your audience and provide them an exceptional booking experience:

Offer your guest a dynamic and efficient booking engine that is flexible yet simple to use. Every hotel has a specific target demographics, to get the maximum output select a booking engine that offers a variety in GUI, which is alluring to your target audience. Moreover, a smooth and efficient booking experience will further enhance guest loyalty because the guest may not remember the price he paid, but rest assured he will always remember the ease and efficiency he experienced while booking with you.

blue-check-mark-th  Responsive website and mobile friendly booking engine:

As an hotelier, you have to comprehend that the modern traveler is quite tech-savvy and demand the best service on their finger tips. Therefore, it is essential that hotels provide a responsive website, which is compatible with all type of devices and a booking engine which is secure and mobile friendly.

While the above points are things hoteliers can do to boost revenue, there are few issues that can drive the traveler away from booking at your property. Avoiding these issues will ensure you make the most of the online resources and lead to increase in bookings.

Below are few arrangements to avoid to increase online bookings:

avoid in hospitality  Broadcast correct data at right place:

Make sure the information you are publishing is appearing in the appropriate panel. Displaying room description under cancelation policy is not the correct way to go and will simply confuse the booker with chances of him starting to look for other options.

avoid in hospitality  Be direct and transparent about hotel policies:

One of the driving forces to book a room is the easy availability of complete information such as nightly rates or hotel’s terms and conditions should be easily accessible. Transparency in hotel policies like cancelation and refund procedure helps the booker to have faith in the hotel and make the booking readily.

avoid in hospitality  Keep it simple and savvy:

Since travelers can be from any part of the world it is not necessary for all of them to comprehend The English language. Avoid using a lot of jargon or abbreviation while publishing description or policies. (like CXL for cancel or PAX for number of people). keep the language brief and simple to understand.

avoid in hospitality  Shun away from using uncommon symbols and unnecessarily terminologies:

Avoid using infrequent symbols like (•) in the descriptions, rates or policies as they can make it difficult for the booker to understand your content. This can confuse or mislead the booker or may even head them towards abandoning the booking.

avoid in hospitality  Don’t ignore a negative review, instead start engaging with the guest:

According to many hotel industry experts, one should always respond to an online hotel reviews irrespective of it being positive or negative. This will minimize the damage and refurbish hotel’s reputation. Furthermore, hoteliers can even acquire recurring business by responding a review with supplementary discounts or packages for next stay.

Conclusion

While the do’s of the list are essential to attracting guest, the don’t of the list have a pretty critical implications as well. In the midst of the competitive hotel industry, it is vital to stay abreast of the upcoming trends, prioritize strategy and work towards the methods that drive exponential bookings and upsurge hotel revenue.

This article was originally published on ezeetechnosys.com

Parameters to select the best hotel software for your property

In this digital age, where the exponential advancement in technology has completely revolutionized hospitality industry. Now more than ever, hoteliers need to stay abreast with the latest trends and technology to administer a successful hotel business. Additionally, investing in an all inclusive hotel management software could be a principle point for hotelier to enhance profitability.

A Property Management System is extremely useful when automating day to day operations while ensuring that the guest experiences a delightful stay at the hotel. A smart hotel management solution can aid the hotelier to easily manage booking and reservation trends, room occupancy patterns and expedite hotel operations like housekeeping and reporting. In addition, an all in one Hotel PMS will be able to provide hotelier with a complete analysis of this information and help you strategize hotel operations to increase bookings and further expand the business. Although, finding the most accurate hotel software for your hotel can be tricky, if you are looking at the right place and asking the correct questions the task can be made easier. Below is a list of few questions to ask and scrutinize the hospitality solutions provider.

Select the perfect PMS for your hotel

Stage One: Self Analyzation

Investing in property management software is important to enhance work quality and increase business. Hence, it is vital to fathom the needs and requirements of your hotel and identifying what kind of software you need before purchasing the solution. Asking the below questions to yourself will help you to identify your hotel needs, and help you choose the most appropriate solution.

rrqqb2vlppy_3 How will the system help in automating day to day operations?

Installing a PMS can help you automate numerous manual operations, making them smoother and faster. Check the features of the software carefully and understand how and which operations will be made easier by installing the system at your property.

rrqqb2vlppy_3 What will be your financial estimate?

Keeping in mind the capital needs and hotel expenditure, formulate a budget and think out how much you should invest in a property management system and calculate the quick return of investment

rrqqb2vlppy_3 What are the goals you want to accomplish with the help of an automated PMS?

Defining you expectations with the new PMS will help you acknowledge what sort of PMS do you need- a web-based  PMS or a desktop based one. Also, this will help you strategize a quick ROI as well as your future business plan.

Stage Two: What to expect from the vendor

By this stage, you have already decided what kind of solution you will require at your property. The next step is to source the best vendor for you solutions and once again you need to ask the right set of questions to the solutions provider/ vendor. Below is the list of questions that will help you select the right solution as well as help you acknowledge where to source it from.

rrqqb2vlppy_3 Does the PMS fulfill all your requirements or not?

Make sure that the system you are purchasing actually includes and automates all the operations you require at your hotel. Don’t get confused with the jargon of the industry, verify that the services you are paying for are actually required for your property management.

rrqqb2vlppy_3 How will the PMS help resolve the hotel challenges and boost the revenue?

An all inclusive PMS will reduce the cost of operations, decrease the consumed time and increase Revenue per Available (RevPAR). Moreover, the automated and detailed reports along with overall data analysis will further aid you to strategize future business plans.

rrqqb2vlppy_3 How many modules and features does the software include?

Generally, hotel software is crammed with attractive yet not practical features, which do very little for your property but somehow blow up your budget way out of proportions. To avoid this, research appropriately if the software offers modular pricing. In this type of solution, you pay only for the features and modules your property actually needs and uses.

rrqqb2vlppy_3 Who will be responsible for the security of your hotel data?

The security of the data is one of the most important function you need to know about the solution you choose. Generally, desktop based property management solution store the database on a local server while a web best server store the hotel data on a dedicated online server provided by the solution provider.

rrqqb2vlppy_3 Does the HMS support third-party integration? If yes, which?

No solution is self-sufficed, to expedite day – to day operations it is essential for your PMS to be able to interface with third party application like accounting software and key card locks. Make sure the solution you are adapting to, offers third-party integration or are willing to establish an interface with the service you require.

rrqqb2vlppy_3 Is the software user-friendly and will the hotel staff be able to understand the advanced system?

A front desk hotel management system is detailed and comprehensive, and using it for the first time can be stressful. Check the training program of the solutions provider and inquire if the they offer on-site software training for the staff or free online training whenever required.

rrqqb2vlppy_3 How effective is the after sale support of the solution provider/ vendor?

Your hotel is running 24×7, and you may require support at any time. Make sure the solution you choose offers 24×7 online and offline after sale support. You can even check the reviews of their existing client, this will help you understand the market position of the solution as well.

In conclusion, make sure you acquire a software that serves all your needs and purposes. The queries raised above are few common inquiries to be cleared before obtaining the software. However, every hotel has their own set of needs and requirements; you can add your own questions based on your own experience and your hotel expectations.

Select wisely!

[This article originally appeared on ezeetechnosys.com]